Success in Business through Perseverance

Hussain al Nowais, the Emirates Holdings managing director and chairman, enjoys taking challenges, such as making dying companies live and soar high in the world of business. It will be such an honor to know the success story behind this amazing UAE Businessman.

The experiences of Hussain al Nowais in his younger days have inspired him to succeed in order reach his dreams.

When Hussain al Nowais was still young, he and his siblings saw the struggles of their parents. And now, they are already enjoying the good things that they have earned.

It is quite unthinkable to have air conditioner before or even drink purified water in the 1950s, according to him. Hussain al Nowais even compared Abu Dhabi to a village that is deserted back then. Years ago, their family stayed in an area of Corniche, and the town’s centre was Al Husn.

Since the education in Abu Dhabi before was not that high, Al Nowais traveled to Qatar to be able to get into a school.There was a norm before that people leave Abu Dhabi and go to Saudi Arabia or Qatar to get out from a difficult kind of life.

Al Nowais’ family only returned to Abu Dhabi, along with other families, when Sheikh Zayed bin Sultan Al Nahyan became the president of UAE. The grandfather of Al Nowais, who was once a pearl merchant, worked his way and became a building material and foodstuff trader. That was the beginning of their family business, which is an organisation for trade.

Al Nowais continued schooling in the United States of America after finishing high school in his beloved place, Abu Dhabi.

He has shown great strength and optimism after graduating with a business administration degree in the U.S. by going back to UAE in order to practice his skills. In 1978, Al Nowais was known to be one out of few who was able to study outside UAE and was able to successfully communicate with businessmen from different countries.

He was indeed very passionate about what he is doing in his life, which is why there is no doubt why he uplifted their family business into a trusted contracting, distributing, trading, and manufacturing company. According to him, he almost started from nothing in order to build what he has now.

When his career was still on the state of growing, he was given a chance to supply equipment for electrical use for a department in the government.

The reason why Al Nowais is successful in his career is that he improved his knowledge and skills regularly.

During the Gulf War, Al Nowais saw their food business as something that would succeed because it is needed. He even bought dying businesses and restructured them, making them reach the pick again.

And up to this day, he is still showing and sharing his excellence, such as having Federal Foods.